Program description

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.

Upon graduation

Master of Arts in Business Administration, Major in Luxury and Brand Management.

Courses

  • Luxury Brand Analyses and Marketing Strategies
  • Brand Identity in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Critical Thinking
  • Business Communication
  • Luxury Goods and Services Markets
  • Industrial Workshops
  • High Performance Leadership
  • Empowering Your Future
  • HR Management
  • Business Communication
  • Entrepreneurship
  • Luxury Quality Management
  • Luxury Product Design
  • Luxury Brand Management
  • External Seminars
  • Master Thesis