Program description

The Bachelor in Luxury Brand Management provides students with an introduction to luxury: the concept of luxury and the luxury market and explores the origins, evolutions and its application and relevance. The students will examine the luxury market, its size, the key players and its geographic importance. The students will explore all aspects of managing a luxury brand – from marketing and strategic development to finance.

Upon graduation

Bachelor of Arts in Business Administration Major in Luxury Brand Management

Courses

  • Accounting
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
  • Brand Identity in the Luxury Sector
  • Managing Organizational Change
  • Business Law
  • Luxury Quality Management
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Negotiation Skills
  • Statistics
  • Luxury Goods and Services Markets
  • New Business Development
  • Luxury Product Design
  • Cost Management
  • Negotiating
  • Social Business Management
  • Luxury Brand Analyses and Marketing Strategies
  • Fashion Forecasting
  • Luxury Brand Management
  • Counterfeits in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Retail Management
  • Bachelor Thesis