Program description

The Bachelor of Arts Program in Event Management focuses on what makes an event successful and includes aspects of creation, planning, finance, marketing, operations, and human resources. The Event Management course is designed to offer a mix of lectures, case studies, workshops, guest speakers and interactive sessions; and provides an opportunity for practical application of theory and the experience of delivering a live event.

Upon graduation

Bachelor of Arts in Business Administration Major in Event Management.

Courses

  • Accounting
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information Systems
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
  • Introduction to Event Management
  • Managing Organizational Change
  • Business Law
  • Operations Management and Logistics
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Negotiation Skills
  • Statistics
  • Planning and Financial Management for Events
  • New Business Development
  • Food and Beverage Management
  • Cost Management
  • Negotiating
  • Social Business Management
  • Sustainable Events Management
  • Foundation of Hospitality Management
  • Conference and Event Planning
  • Advanced Meeting Planning
  • Managing International Events
  • Fundraising for Events
  • Bachelor Thesis