Program description

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.

Upon graduation

Master of Arts in Business Administration, Major in Luxury and Brand Management.

Courses

  • Luxury Brand Analyses and Marketing Strategies
  • Brand Identity in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Critical Thinking
  • Business Communication
  • Luxury Goods and Services Markets
  • Industrial Workshops
  • High Performance Leadership
  • Empowering Your Future
  • HR Management
  • Business Communication
  • Entrepreneurship
  • Luxury Quality Management
  • Luxury Product Design
  • Luxury Brand Management
  • External Seminars
  • Master Thesis

 

Teachers
Tatiana Zarubina
Academic Director
Swiss International Institute Lausanne — SIIL

Ph.D, Master of Laws

Maksim Gennadiyevich Allabyan
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Assistant Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Galina Lvovna Tolkachenko
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Oksana Yuryevna Tolkachenko
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Master of Psychology, accredited teacher of Swiss International Institute Lausanne — SIIL

Natalya Evgenyevna Tsareva
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, accredited teacher of Swiss International Institute Lausanne — SIIL

Denis Alekseevich Gnyrya
Lecturer
Swiss International Institute Lausanne — SIIL

Information Systems and Technology Lecturer, accredited teacher of Swiss International Institute Lausanne — SIIL

Ivan Sergeevich Petukhovskiy
Lecturer
Swiss International Institute Lausanne — SIIL

Entrepreneur, businessman, investor, accredited teacher of Swiss International Institute Lausanne — SIIL

Vladimir Kirrilovich Baturin
Lecturer
Russian Academy of Sciences

Doctor of philosophy, Academician of Russian Academy of Sciences, accredited teacher of Swiss International Institute Lausanne — SIIL

Ekaterina Yuryevna Sadovskaya
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

Tatiana Nikolaevna Vasiluyk
Lecturer
Moscow State Institute of International Relations

Candadate of Science, Assistant Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Aleksandr Maksimovich Pavlov
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

Nika Andreevna Almar
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

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