Program description

The Bachelor in Luxury Brand Management provides students with an introduction to luxury: the concept of luxury and the luxury market and explores the origins, evolutions and its application and relevance. The students will examine the luxury market, its size, the key players and its geographic importance. The students will explore all aspects of managing a luxury brand – from marketing and strategic development to finance.

Upon graduation

Bachelor of Arts in Business Administration Major in Luxury Brand Management

Courses

  • Accounting
  • Introduction to Micro-economics
  • Marketing Management
  • Business Ethics
  • Entrepreneurship
  • HR Management
  • Business Communication
  • Industrial Visits
  • Globalization and International Business
  • Digital Marketing
  • Introduction to Macro-economics
  • Information technology
  • Critical Thinking
  • Leadership and Teams
  • Career Orientation
  • Brand Identity in the Luxury Sector
  • Managing Organizational Change
  • Business Law
  • Luxury Quality Management
  • Customer Relationship Management
  • International Marketing
  • Finance
  • Negotiation Skills
  • Statistics
  • Luxury Goods and Services Markets
  • New Business Development
  • Luxury Product Design
  • Cost Management
  • Negotiating
  • Social Business Management
  • Luxury Brand Analyses and Marketing Strategies
  • Fashion Forecasting
  • Luxury Brand Management
  • Counterfeits in the Luxury Sector
  • Managing Jewellery and Luxury Watches
  • Retail Management
  • Bachelor Thesis

 

Accredited teachers of Swiss International Institute Lausanne
Tatiana Zarubina
Academic Director
Swiss International Institute Lausanne — SIIL

Ph.D, Master of Laws

Maksim Gennadiyevich Allabyan
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Assistant Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Valentin Olegovich Mingalev
Lecturer
Swiss International Institute Lausanne — SIIL

General Director of "forPro Servers", organizational psychologist, psychoanalyst, certified coach, practicing psychologist and teacher of applied psychology, coaching, teacher of Swiss International Institute Lausanne-SIIL

Galina Lvovna Tolkachenko
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Oksana Yuryevna Tolkachenko
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, Master of Psychology, accredited teacher of Swiss International Institute Lausanne — SIIL

Natalya Evgenyevna Tsareva
Lecturer
Swiss International Institute Lausanne — SIIL

Candidate of Sciences, accredited teacher of Swiss International Institute Lausanne — SIIL

Denis Alekseevich Gnyrya
Lecturer
Swiss International Institute Lausanne — SIIL

Information Systems and Technology Lecturer, accredited teacher of Swiss International Institute Lausanne — SIIL

Ivan Sergeevich Petukhovskiy
Lecturer
Swiss International Institute Lausanne — SIIL

Entrepreneur, businessman, investor, accredited teacher of Swiss International Institute Lausanne — SIIL

Vladimir Kirrilovich Baturin
Lecturer
Russian Academy of Sciences

Doctor of philosophy, Academician of Russian Academy of Sciences, accredited teacher of Swiss International Institute Lausanne — SIIL

Ekaterina Yuryevna Sadovskaya
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

Tatiana Nikolaevna Vasiluyk
Lecturer
Moscow State Institute of International Relations

Candadate of Science, Assistant Professor, accredited teacher of Swiss International Institute Lausanne — SIIL

Aleksandr Maksimovich Pavlov
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

Nika Andreevna Almar
Lecturer
Informācijas sistēmu menedžmenta augstskola (ISMA)

MBA, accredited teacher of Swiss International Institute Lausanne — SIIL

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